About

TAP INTO YOUR INNATE POSSIBILITIES!

INNATE IS A PASSION PRODUCT, CREATED WITH LOVE FOR PASSIONATE WOMEN WITH TEXTURE HAIR. With new formulas based on nature's best gifts for nourishing your hair, we set out to inspire a healthy glow from the inside out.

THE INNATE HAIR COLLECTION was created by the founders of Urban Therapy: a London-based salon. Curated by our professional salon stylists specializing in textured hair, INNATE was designed to maintain your unique hair texture’s natural movement. INNATE quenches the thirst texture hair craves such as hydration, moisture and nourishment with deep-sea water and plant derived based formulas to define your choice of hair styling and beauty.

Follow us at @InnateHaircare.

And we invite you to share your INNATE SENSE OF BEAUTY at #InnateGlow for a chance to receive free product!

WHAT’S INSIDE

About

TAP INTO YOUR INNATE POSSIBILITIES!

INNATE IS A PASSION PRODUCT, CREATED WITH LOVE FOR PASSIONATE WOMEN WITH TEXTURE HAIR. With new formulas based on nature's best gifts for nourishing your hair, we set out to inspire a healthy glow from the inside out.

THE INNATE HAIR COLLECTION was created by the founders of Urban Therapy: a London-based salon. Curated by our professional salon stylists specializing in textured hair, INNATE was designed to maintain your unique hair texture’s natural movement. INNATE quenches the thirst texture hair craves such as hydration, moisture and nourishment with deep-sea water and plant derived based formulas to define your choice of hair styling and beauty.

Follow us at @InnateHaircare.

And we invite you to share your INNATE SENSE OF BEAUTY at #InnateGlow for a chance to receive free product!

WHAT’S INSIDE

NOW TELL US, WHAT MAKES YOU INNATELY BEAUTIFUL?

SHOW US AT #INNATEGLOW

Your story, our inspiration. Post and win a chance to receive the full INNATE COLLECTION.