INNATE Haircare Collection was created by the makers of Twisted Sista to provide an easy 3 step system to style your hair the way you want. Whether you wear it straight or curly, your hair will be deeply hydrated and protected from damaging high heat and/or UV rays.

With deep sea mineral water, bamboo extracts, tea tree and coconut oils, INNATE quenches the thirst texture hair craves, giving your hair a healthy, frizz-free look. Use Fix Hold Mist as a non-aerosol hair spray to keep your style in place, or spray with Shine Mist to moisturize and revitalize your hair.

Embrace your inner beauty with INNATE.



INNATE IS A PASSION PRODUCT, CREATED WITH LOVE FOR PASSIONATE WOMEN WITH TEXTURE HAIR. With new formulas based on nature's best gifts for nourishing your hair, we set out to inspire a healthy glow from the inside out.

THE INNATE HAIR COLLECTION was created by the founders of Urban Therapy: a London-based salon. Curated by our professional salon stylists specializing in textured hair, INNATE was designed to maintain your unique hair texture’s natural movement. INNATE quenches the thirst texture hair craves such as hydration, moisture and nourishment with deep-sea water and plant derived based formulas to define your choice of hair styling and beauty.

Urban Therapy is a black owned business. Visit us on LinkedIn.

Our Twisted Sista hair styling products recently were awarded First Place in the Hair Care and Multi-Cultural Hair Program by Drug Store News. 

Follow us at @InnateHaircare.

And we invite you to share your INNATE SENSE OF BEAUTY at #InnateGlow for a chance to receive free product!