INNATE IS A PASSION PRODUCT, CREATED WITH LOVE FOR PASSIONATE WOMEN WITH TEXTURE HAIR. With new formulas based on nature's best gifts for nourishing your hair, we set out to inspire a healthy glow from the inside out.

THE INNATE HAIR COLLECTION was created by the founders of Urban Therapy: a London-based salon. Curated by our professional salon stylists specializing in textured hair, INNATE was designed to maintain your unique hair texture’s natural movement. INNATE quenches the thirst texture hair craves such as hydration, moisture and nourishment with deep-sea water and plant derived based formulas to define your choice of hair styling and beauty.

Follow us at @InnateHaircare.

And we invite you to share your INNATE SENSE OF BEAUTY at #InnateGlow for a chance to receive free product!


Water is the most valuable and abundant resource on the planet offering the best hydration for textured hair. This Textured Hair Collection offers deep hydration from the sea with MAHALO WATER, extracted from the deep oceans of Kailua-Kona Hawaii and purified, free from salt. The volcanoes in this area feeds the ocean all its minerals and electrolytes.

  • A hair cleanser and purifier
  • Does not strip hair of its natural oils
  • Sneaks in needed electrolytes scalp and hair craves

BAMBOO fibers are anti-micro properties preventing hair loss, split ends and dull hair. Sourced from the tropics, this collection serves as properties that promotes: 

  • Growth
  • Strength
  • Luster

TEA TREE OIL is extracted from a narrow-leaved tree native to the northeast coast of New South Wales, Australia. It's antibacterial, antimicrobial, antiseptic and antiviral properties make it a great treatment:

  • Moisturizes and nourishes both scalp and hair
  • Treats dandruff and itchy scalp
  • Minimizes recurring dandruff
  • Balances oily hair

COCONUT OIL is the richest source of vitamins, minerals, nutrients and medium fatty acids known to be very nourishing.

  • Nourishes the scalp 
  • Moisturizes dry hair due to environment temperatures
  • Repair and prevents split ends
  • Frizz Control
  • Shine